In crafting my personal brand and logo design, I found resonance in my last name, Nadim, as a powerful symbol of my Syrian heritage. While I was born in Paris, my upbringing was enriched by the diverse backgrounds of my multicultural parents, who hail from French, Italian, and Syrian origins. This fusion of influences has shaped my identity and fuels my creative endeavours, infusing them with a unique blend of cultures and perspectives. Envisioning my last name as my emblem holds deep significance, as it becomes a powerful symbol that will leave an indelible mark on the industry I aspire to thrive.
A deep appreciation for heritage, history, and creativity lies at the core of my values. Growing up immersed in various cultures, my parents instilled in me the significance of preserving our collective history and origins. Furthermore, they emphasized the importance of passing down this knowledge, ensuring that my generation and future ones remain connected to their roots. This philosophy fuels my passion for honouring the legacy behind each brand and infusing my work with a sense of cultural identity and significance. Furthermore, my Italian heritage, a cherished wellspring of inspiration, empowers me to share my distinct viewpoints with the world.
The typography in my logo design resembles a child's handwriting, reminding us that we all start as kids before growing up. It represents the idea that we must pass down our heritage to future generations as we mature. In the jewellery sector, legacy holds immense importance to me. Each piece of jewellery carries meaning—a moment, a place, a person, or a memory that becomes a part of its story and is cherished across generations. It embodies tradition, craftsmanship, and a legacy. By incorporating my last name, which symbolizes history, into my logo, I am determined to honour the past while embracing innovative approaches to jewellery creation.
I selected blue topaz because it is one of my favourite gemstones. It embodies the essence of the sea, the warmth of sunshine, and the idea of sharing. It carries an emotional significance and effortlessly captivates my attention.
Blue topaz symbolizes loyalty and righteousness and embodies the essence of the brand spirit, aligning seamlessly with the values of family, legacy, communication, true love and relationships.
Emma Nadim